The Benefits of Implementing Content Marketing Strategies and How to Create Opportunities
Content is still the primary pathway to a search engine’s ♥ Be the expert on topics related to your product or service, but also create content on other topics your audience is interested in. The more subcategories to your top keywords, the wider net you’re casting. In the process, you’re building data for analyzing, learning, and getting to know your audience and subsets on a deeper level. So, it’s important to start by publishing your content on your website (product information, blogs, articles, videos, etc.) and setting up analytics so you can start gathering data. Once you start to learn about your visitors and what they like, you’ll naturally want to feed the cycle with everything you have. Now, you can leverage your website content on other platforms. Eventually, your engagement efforts automate themselves when users post answers referencing your articles, videos, and findings as sources. These industry-specific spaces are a perfect place to build your engagement network cycle. Now, all you have to do is focus on communicating and qualifying the increased traffic and engagement.
If you want to grow your digital presence with content, you’re in the right place! This article will cover simple techniques for starting a content creation cycle, engagement tactics, and how to encourage share-worthy opportunities. If you focus on feeding the content cycle and scaling up with resources, the analytics produced will highlight the most strategic channels for maximum ROI, and the cycle will continue; fascinating, right?
Content Creation Opportunities
Creating content is easiest as a collaborative effort and documented procedure. It takes the initiative to start it and even more to keep it going. Documenting the process and progress will help keep the momentum even after the initial drive is over. Train all new hires and partners during onboarding and regularly on capturing share-worthy pictures, videos, and sayings. Create a culture of rewarding the sharing of innovation, positive interactions, customer service, and networking efforts. Promote and train content creators within.
Creating content-worthy opportunities:
- Set up a GoPro and camera on a tripod during regular business activities, events, meetings, or birthdays.
- Instruct your top sales and management to record at least five videos of 2-3 minutes each. Give a list of ideas.
- Product testing or products being used in application or on-site.
- Interview a creator, developer, customer, or engineer.
- Employee sponsorships or volunteering.
- Hold contests to submit pictures or videos.
- Hold internal product testing and demos.
- Hold more events and content-worthy opportunities.
How to spark content ideas:
- Hold creative sessions regularly!
- Mind map sessions with the creative team, select leaders, programmers, etc.
- Brainstorm meetings with departments but also form committees of non-managerial, unlikely participants.
- Vision Board workshops for personal and professional dreams.
- Collaboration sessions at the start or end of each meeting.
Be sure to take a few videos and pictures while holding creative sessions. Designate a summarizer to jot down a recap to catalog and share with the team. Develop as many ideas surrounding your product, service, and industry as possible. You’re not just pitching a product; you’re selling a brand, including employees, processes, partners, associations, principles, etc. This generation of reviewers and referrals demands authentic brands and seamless user experiences. Delivering perfectly crafted information at the ideal time in a buyer’s journey builds trust. The reward is remembering your brand when they’re ready for your solution.
What type of content is best?
The best type of content is thought out and carefully crafted with consumers top-of-mind. Create articles, videos, stories, and comments that solve issues! Don’t just post to post! Even when sharing other’s content, spend time and craft a solid post or comment that sparks interest and responses. Content is indexed, and if written with your audience as top-of-mind and using SEO best practices, it’s easily ranked high by search engines. Better content = higher rank = more visibility. A search engine’s goal is to be what people like, so write and craft content for the people, and you’ll rank high.
For more information on auditing your digital landscape with SEO in mind, Auditing a Brand’s Digital Landscape.
Engagement Platforms & Fueling the Content Cycle
Be Everywhere Your Customer’s Interests Are
The goal is to provide an omnichannel experience for all users and subgroups. Write hot-topic, related articles, content pieces, and comment on posts regularly to engage with audiences. Become experts in your fields and industry, related fields and related industries, as well as unrelated industries that are important to your buyers. While spreading education and promoting interactions, you’ll find lead generation to be fun and provide more areas to analyze and reward.
Benefits include customer acquisition = Data for analysis = better strategy.
- Create profiles on various external platforms and engage with users often. 2-way exchanges!
- Build repositories of questions and answers for FAQs and training. Build this into your onboarding procedures for automating training and encouraging engagement, apprenticeships, and networking with senior personnel.
- Negative interactions on forums and review websites need quick and polite replies–always better than a late reply with detailed info. It is never good to let readers assume negative comments because there is no response.
- Post articles and other content pieces with an idea or plan for who will answer questions.
- Start the internal discussion with experts on the topic and in the industry.
- Expedite answers and, in some cases, use drip replying to remain in the discussion.
- Drip replying can be carried out by a person with less related experience but in a related field.
- Find topics related to your brand and include longtail keywords, images, and videos.
- Write lengthy posts (~1000 words) in a mix of formal and friendly tones.
- Share with 100’s if not 1000’s of people and pages.
- Reputed domains hold more value than your domain.
- Don’t post the same, duplicate content.
- Use the brand name in every post (but don’t overuse it).
- Create video content regularly > script into articles and other content.
- Add a human touch to your content and relate to your viewers.
- Videos with lots of comments and discussions rank higher.
Popular platforms include… This is a high-level overview of using a content-centric approach when marketing a brand. For more custom approaches – Let’s Connect –