Search engine optimization Starts with Content…
Content is best!
Content is still the primary pathway to a search engine’s ♥ Your customers look to you to be the expert on topics related to your product, service, and industry. Search engines relate similar topics and categories, so if you’re the expert on those as well, your content will go even further.
Content creation can be worked into daily practices of recording, writing, thinking, talking about it, and prioritizing it. The best way to give your potential customers an experience of what it would be like to use your product or service is to show them through digital content.
My top content strategies are:
Content-Creation Cycle
- Creating content-worthy moments in time
- Building content capturing into weekly routines
- Use buy-in and collaboration techniques to encourage participation
- Make impactful memories while creating, editing, publishing, and sharing
- Invoke feelings through your content and messaging
Content-Optimization Strategy
“Capturing content for multiple purposes, content optimization for various mediums, techniques for diversifying styles per medium into publish-ready communications per digital channel, and preplanning for remarketing efforts.”
Content-Keyword Strategy
- Where to start
- Keywords and phrases per product, category, service, and industry
- Resources & tools for keyword research
- Current events and opportunities